On 23rd of April, with the kick-off of Yangzhou Jianzhen International Half Marathon 2018, Jiang Shuying (Maggie Jiang), the global ambassador of this event showed up to interact with fellow participants and experienced the charm of sports, heightening the event’s popularity even more. Maggie was also accompanied by her secret ally - Coppertone® sunscreen. As the new spokesperson of Coppertone®, Maggie demonstrated personally how she could enjoy the fun of sports without worrying about the harmful UV ray and shared with everyone the secret for such boldness.
On the competition day, she looked vigorous and perky with her sportswear and ponytail, and wore a sweet and attractive smile. As for this half marathon, Maggie has fully prepared – running shoes with cushioning technology, quick-dry topwear and close-fitting trousers, like a professional athlete. She is, by nature, a sports lover, so she took the warm-up exercise quite seriously, during which she took out her secret weapon - Coppertone® sunscreen spray, which provides a strong and invisible protection for the skin exposed to the sunlight.
Half marathon, with full length of 21.09km, taking 1 to 3 hours, is a stern challenge to people’s physical ability and will power. During the running, not only the muscle and respiratory systems are undergoing great pressure, the exposed skin is also standing a severe test, in particular under strong sunlight, the UV ray could easily redden or even sunburn the skin. Therefore, a set of handy skincare cosmetics is essential. Founded in United States, specialized in sunscreen products for 74 years, Coppertone® is a world-renowned sunscreen brand under Bayer. As the inventor of the well-known SPF index, Coppertone® fully understands the sunscreen demands of different people under different situations, and based on such understanding, develops a series of tailored products to protect the skin in all respects. Coppertone® will prevent your skin from being hurt by the UVA and UVB, and its light texture allows the skin to be oiliness and tautness free, satisfying the burden-free demand of sports and helping the athletes to compete with light yet high-efficiency cosmetic.
Since this March, Maggie has become the spokesperson of Coppertone®. With her graceful beauty and sweet smile, she vividly conveyed the brand’s philosophy of “Worry-free Under the Sun” under different occasions. As summer is approaching, why not equip yourself with Maggie’s secret weapon? Immerse in the endless fun of sports with the least worry about the harmful UV light.
About Coppertone®
Coppertone® is a specialized brand that has been dedicated to sunscreen products for 74 years. The well-know “SPF” index, a measurement of sun protection factor, was first invented by the Coppertone® Sunshine Research Center. Since then it has constantly undergone development, and is still applied to today’s products. Since its establishment, Coppertone® has worked on tailored solutions for specific skin types, catering to the various needs of different users. Throughout the years it has developed its pink classic series, no mineral oil series, waterproof and sweatproof series, and more, all of which have been well received by consumers, winning wide recognition around the world. In China, its most well-known brand is one of its signature products, WaterBABIES®.
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.
